Empowering leaders and teams during a transformation: Head of HR at SABAM shares her experiences with Square Circle

Anyone who has ever organised a party knows Sabam as the Belgian association of authors, composers and publishers that collects copyrights for the music you play. But Sabam is so much more than an administrative collector. On the eve of its 100th anniversary – in January 2022 – new CEO Steven De Keyser presented its future: to be a solid, transparent and reliable partner for authors and users. Helping turn that vision into reality is a daily task for Head of HR Sofie Vlaeminck and her team. They enlisted the help of Square Circle to help support this transition. We asked Sofie to share her experiences with us.

 

Square Circle: We help companies strengthen their teams and individuals, how have we at Sabam contributed to that?

Sofie: “Sabam is in a big transformation, we have a new CEO who has implemented a different organisational structure with some big shifts for the employees, with a number of employees also moving from an expert role to a leadership role. So we have relied primarily on your support to coach those people in their leadership growth. For them, you also organised a New Leader Assimilation workshop to strengthen the connection between the leader and the team. In addition, you also coached the sales team to introduce a more commercially focused way of working and mapped out a customer journey of our customers.”

 

Why did you look for our help?

“The transformation is of such magnitude that we quickly felt in our small HR department that we could use some support for this. For example, we also moved to a new, smaller building where only about 100 people can work at a time. So we introduced a new, hybrid way of working In addition, we also went through a year of social negotiations on salary costs. In short, we understood very quickly that we needed support to manage that change.

“The transformation is of such magnitude that we quickly felt in our small HR department that we could use some support for this.”

 

How have the trajectories gone? What is the feedback from the coachees?

“Very positive. You know, a number of our managers are people who, mainly from their expertise, got the chance to take on a managerial role at some point. But they are not used to people management, Partly thanks to your coaching, we now notice change. For example, a people manager who struggled to hold difficult conversations and until recently always called on our help for this, now does so on her own. There are also managers who are somewhat insecure by nature, but after the coaching they dare to bring up certain things, whereas before this always went through us. The common thread in all trajectories is that our leaders become more autonomous, that we are much less solicited to provide support in certain matters.”

“The common thread in all trajectories is that our leaders become more autonomous, that we are much less solicited to go and support in certain matters.”

 

What does Square Circle’s help mean for you as an HR team?

“Until recently, HR was the typical payroll HR service. But human resources and working with people did not receive enough attention. We are now trying to make that turnaround. That means mainly focusing on people development, and making sure you create a working environment that is pleasant and in which they have every opportunity to develop themselves. And we cannot do that all by ourselves. When we feel an employee needs more support than we can offer ourselves, we call in external support. Actually, coaching is a job in itself, so why not call in expertise – which may be external – but with people who really have the experience to help someone further in concrete terms? A coach who really works with people day in day out, and who also does this in other organisations, is going to be able to offer support much more from his own experience.”

“It’s actually a specific skill, coaching, so why not call on expertise – which may be external – but with people who really have that experience to help someone concretely move forward?”

 

How did the collaboration with Square Circle go? Was there anything noteworthy you’d like to share?

“We always started with an intake interview. And we immediately felt – that time was taken to ask questions from different angles so that we got to the heart of the problem. What we also like is that you can offer different profiles as coaches. Depending on the problem, we can then choose a coach who is the best match. We then put you in contact with the coachee, and if that clicks, you’re off. We don’t have to stay so close to it because we know it’s going well and if there would be something, you signal it. And most importantly, we also see results in people.”

“We shouldn’t stay so close to it because we know it is going well and if there would be something, you signal it.”

 

Would you recommend these cooperation to HR colleagues?

“Yes definitely. The added value is that you have a very broad spectrum of areas in which you can provide guidance. And that you are reliable: the agreements that are made are really kept. You are also open and transparent, so if at any point something is not going well, or if we come up with certain questions, you take the time to solve it.”

 

Are you, like Sofie Vlaeminck, looking for professional support in a transition within your company or team? We give you access to more than 25 years of

practical experience in HR and Communications. Want to meet to see what we can do for you? We do this while maintaining the strictest confidentiality. Book a no-obligation mini-consultation right away or contact us via our website.

Transformation and communication: when words kill projects

Victor has to announce some changes in his department. He has spent hours preparing 58 slides to explain the objectives, the new structure and the rationale for the change. In short, Victor is very satisfied with his presentation and so is his boss. On the announcement day, his employees listened to Victor. In a deafening silence.

Silence is the primary form of resistance

In the weeks that followed Victor continued to ‘defend’ his project. Always with the same words, the same ideas, the same concepts.

Six months later, the project is still not operational. Three employees have left. There are still gaps in the structure. Nothing is going well. The morale of the troops is close to zero. And Victor is seriously thinking of leaving the company too. ‘They don’t want to change’, he told his boss. ‘They don’t want to understand’. ‘They are resisting’.

Words and numbers

The presentation’s 3,400 words, 27 tables and graphs did not convince his employees. Worse still, they sowed doubt in the minds of the employees. Because the story Victor told was about him, the management and the company. Not them. They felt excluded from the project from the start.

On the very day of the presentation, the project took a nosedive. What followed was the chronicle of a predicted failure.

Victor did not know:

  • That words create mental images, produced by our brain
  • That only strong mental images, which resonate within us, make us ‘move’
  • because they appeal to our reason but also to the emotion we feel
  • That an emotion that is well experienced by employees opens the door to trust and commitment, a requirement for any change
  • That the majority of ‘managerial’ words commonly used in communication during transformations do not succeed in convincing because of their lack of content and human feeling: in short, they do not create the mental images that will have an impact.

Convincing is about making words speak

Victor signed up for a ‘convincing through communication’ training course. He wants to learn how to use the words that will create the right mental images to engage employees in change. In other words, he wants to learn how to communicate for them and not for himself. He is ready to abandon his classic managerial lexicon which does not work, because it is meaningless for most people. Starting from what his employees feel, he will focus on the ‘real’ words, the mental images that speak and that will make his team evolve.

In short, Victor will learn to convince by communicating!

He has made it his mission to succeed in the next change mission. Because he has changed employer. And he has been given a major transformation project.

If you have to communicate in your professional life, wake up the Victor in you… you’ll be surprised by the result!

 

Why persuasion is so difficult

In a company, persuasion is a daily necessity. Changing operating methods, launching new ideas, successfully completing transformation projects, improving quality, ensuring safety at work, selling new products to customers, successful negotiation… This often requires investing a lot of energy for a result that does not always meet expectations. And there’s a reason for that: We do not use the ‘persuasion machine’ present in the form of the three brains that make up any human being.

The 3 brains that govern us
Did you know that the process of persuading a human being involves engaging the three brains that he possesses? Unfortunately, when we want to persuade, most of the time we deploy arguments that use just a small part of the first brain. So we shouldn’t be surprised that the impact of our communication is often unpredictable!

Our first brain is the one everyone knows. It contains 100 billion neurons. It is composed of two hemispheres. Simply put, the left side is essentially rational. It wants to understand everything, analyse everything and make a detailed assessment of the information provided to it, step by step. You should also realise that the left side does not want to take any risks. This is the origin of the resistance to change that one naturally observes in humans.

We all have a right brain hemisphere which is our spatial, creative, visual, relational side. It anticipates constantly. It is ready to take risks, without much calculation about them.

It works through mental images. Concepts, ideas, projects are all mental images, sometimes complex, that our brain has to decode.

A beneficial interaction
It was long thought that the two sides of the brain functioned with one being dominant over the other. At times either basically rational. Or then again, more emotional. But it has recently become clear that this is not the case at all. The two hemispheres are in constant interaction and continuously influence each other. When you communicate, you create a real ‘battle’ of the hemispheres in the hope that the outcome will be favourable to you.

Your communication will therefore be aimed at reassuring the left side of your target audience about the relevance of the arguments in order to control the analytical phase of reasoning. In doing so, your communication will also need to convey the ‘mental images’ that will lead to buy-in by the right side and then to action.

But never forget this: persuading an audience requires not only rational arguments, which is what 99% of managers do most of the time.

Rationality often fails to convince
Our second brain consists of our heart and our digestive system. It is composed of 540 million neurons. This second brain is the centre of our emotions. The most important decisions we make in our lives are initially processed by the two hemispheres of the first brain. But then, quite often it is based on ‘our gut feeling’ that we ultimately decide to go ahead or not, by ‘sensing’ that it’s the right decision.

In your communication you will therefore also have to integrate emotional arguments (the ‘what’s in it for me’) and action-orientated arguments to ‘move people’. By addressing the second brain and its emotional power of persuasion in this way, you double your persuasive impact.

A brain that remains little known
But there is also a third brain. This is made up of 300 billion glial cells that surround our first brain. These cells, whose name is related to the English word for ‘glue’, are specialised in various tasks: supporting neurons, supplying them with nutrients, accelerating neurotransmission, for example. We are only just now discovering the full potential of this veritable third brain.

One of the first applications we can draw from this is that the energy released by the glial cells decreases over time. A wise manager will therefore hold important meetings at the beginning of the week and at the beginning of the day rather than at the end of the week or at the end of the afternoon, because most brains will have difficulty concentrating, as the available energy has been partly exhausted.

If you want to have the energy and interaction to conduct a fruitful discussion, plan your meetings with the glial cells in mind!

Persuade by communicating
Persuasion through communication is within everyone’s reach. There’s no reason why you can’t make your persuasive power even stronger by from now on targeting the 3 brains of anyone you want to persuade. Want to find out how? Click here.

Social Negotiations

Necessary and painful evil or laying the foundation for your future?

The present economic consequences of the severe health crisis are leading to many social negotiations between the social partners in organizations. Leadership and employee representatives should aim to get most out of these social negotiations in order to do what is best for their customers, their employees and their shareholders. 

Since decades this process is difficult and considered painful by both sides, a ‘necessary evil’.  Clever companies and employee representatives are getting much more out of this versus those that are stuck in the old rhetoric of us and them.   After two decades of multiple negotiations I have seen  organizations who come out of this stronger and those who are merely solving an immediate problem and very often end up in the same situation sooner than later.  

Abandoning the old roads of conflict in social negotiations
There is a best way of approaching negotiations and leaving decades of conflictual relationships behind us. More and more participants in such negotiations are courageous enough to abandon the old roads of conflict: putting each other under pressure, getting upset with each other and then eventually reaching an agreement because they have no other choice.  That is what I call the lose/lose scenario.  In such a set up employee representatives say they never get involved correctly and management sees the process as something painful and difficult delaying the necessary changes that need to take place.

Presently many negotiations about organizational changes and restructurings are on the drawing tables so it is timely to look into this.  Company and employee representatives who do this well have the capacity to look at the bigger picture.  They do not just focus on the issue at hand and try to understand why they are where they are and what needs to be done to get back on track building the longer term future for their customers, employees and shareholders.   They find out how to engage in a new social contract after the present negotiation, they look at work to be done as an investment into the future, even in case of layoffs or heavy restructuring.   The realize this is not just an administrative process to go through, on the contrary they know it is putting in place the foundation for their future.    

You don’t necessarily need to agree on everything
Effective negotiation processes are done with parties at the table who get each other involved, who get input from all around the table, who realize that those involved do not necessarily need to agree on everything, they just need to make sure they move forward together for the benefit of all stakeholders in the process.  Individuals who can put their ego’s aside and focus on the essence are key to success.  They inform each other correctly and communicate openly about their issues.   They also make sure they do not put the other side with the back against the wall and do not have white rabbits jumping out of hats. 

Surprising each other in such negotiation exercises is really not advisable.   Parties need to keep their cool and need to realize that getting out of this process together, not leaving the other one behind is the only way forward in the long term.    If one stakeholder gets it all and the other one does not get anything it is merely a matter of time before you are back at the negotiation table.

Employee representatives most often defend the status quo, no change and no big departure from how things are happening so far.  That is obviously not very realistic with the economic damage a lot of organizations are experiencing today.   Leaders very often put plans on the table they have worked for months at and do not realize that for employee representatives it is just undoable to understand and agree with them in some meetings.

It always takes two to tango
A well negotiated and balanced deal always gets the better long term consequences. Trying to understand each  other’s position and frame of reference is crucial.    At the negotiation table there is no place for people who are dogmatic, not able to listen and not able to depart from existing views on the situation.   

It always takes two to tango.   The most ideal profile for a social negotiator is just a decent human being who is able to listen, learn, share, respect differences of opinion and looking for a solution where all parties can find themselves in.  It is also a person who has a sense of urgency as most of the time the topics on the table require rather fast action.    Interestingly enough this is the description for both employee and management representatives at the table, there is no distinction between parties with regard to the personal characteristics they should have.

When preparing for such a negotiation, think about what you would do if you were in the shoes of the other party, it will help you get well prepared.   However difficult things get never lose your calm, stay focused and always keep the door open.  Decisions will come faster and agreements will be reached earlier working like this.    This is not about putting the other party as much as possible under pressure through getting the press involved for instance,  or to drop service to the customers of the business, tactics unions often use, this is also not about forcing predefined actions down the negotiation tube and explaining there is no other alternative.

The contribution of professional communication in the management of restructurings

The beneficial effect of professional communication in any organizational restructuring, and especially when there are mass redundancies involved, is now widely recognized, backed up by facts and figures. The effect operates at a number of levels.

1. Being in control of the project right from the beginning and keeping control throughout the process

There is a saying: “If you want peace, prepare for war.” Preparing for a corporate restructuring must avoid all amateurishness and ensure the inclusion of all the target groups on which the firm depends. Specific preparation must be made to back up the internal announcement, handle the press and other mass media, and manage external communication.

Crisis scenarios will have to be studied in advance and borne in mind when formulating a crisis plan. There must be provision to train people in handling the media and uncertainty. All of this will have to be included in specific arrangements for organization and planning. A professional approach to communication will give the firm a significantly greater chance of succeeding in its plan.

2. Ensuring the senior managers’ credibility and protecting the firm’s reputation when dealing with the media in difficult circumstances, while also retaining trust among customers, banks, strategic suppliers, governmental authorities, etc.

At times of corporate restructuring, the press and other media primarily focus on the attitude the firm adopts towards the staff, rather than looking at the basic problem. A journalist knows that a firm’s announcement of an “intention” actually means that it is determined, and that nothing will prevent it from carrying out the plan! On the other hand, all eyes will be on the firm’s attitude towards industrial-relations problems. Specific training in handling the media will make it possible to frame messages that correspond with the media’s values while meeting the firm’s aims. The same is true in relation to customers, banks, important suppliers and the authorities. A proactive and personalized approach will make all the difference in terms of trust in the firm and the firm’s reputation.

 
3. In case of a collective dismissal, avoiding trade unions or staff members resorting to legal proceedings for failure to comply with Belgium’s Loi Renault, with the risk of financial and other penalties being imposed

Every word is important when there is an intention to close or restructure a firm, as it may be used against the organization. A professional approach to communication will ensure that the messages communicated both internally and externally comply scrupulously with the law. This must apply not only to documents but also in orally communicated messages from managers. Those in charge of communication must, for this purpose, have a good knowledge of what is implied by the Loi Renault and also have wide experience enabling them to brief senior and other managers. Bringing a professional approach to bear in communication should avoid legal appeals being made, based on shortcomings or communication errors at any stage.

4. Avoiding the dissemination of incorrect information that can produce conflicts

A basic rule for success in communication is being proactive. Being the first to disseminate a message is definitely an advantage over the trade unions. It is not enough, however. The announcement of a corporate restructuring must be framed according to certain communication principles if it is to be persuasive throughout the firm. Expressing the “business case” for a restructuring in terms that are clear and comprehensible to everyone is a job in itself.

It has been shown that clear and proactive communication avoids giving trade unions an opportunity to sow doubt, and makes it possible to avoid “emotional” types of industrial action.

 5. Ensuring the plan’s credibility and that its effect is beneficial for the future, with no loss of the employees who hold the key to the firm’s successful relaunch

In any restructuring, two types of message have to be communicated: messages for those who may leave the firm and, even more importantly, messages for those who will remain and on whom the firm will depend for making the relaunch or plans for change a success.

This is a delicate exercise. Achieving the right balance depends on numerous factors. Control over these is important, so as to avoid losing key employees and prepare for a successful relaunch.

6. Avoiding or limiting industrial-relations conflicts, and managing crises, while keeping the firm as fully operational as possible

Avoiding and managing industrial-relations crises are a job in its own right within the communication field. Keeping the firm operational in particularly volatile or emotional circumstances is not something where you can ad lib. In either case, expertise in managing human behavior and change is essential, as is solid experience of managing industrial-relations crises. This experience has to be communicated to the managers (through general training and specific briefing) to assist in controlling difficult situations that can arise in everyday dealings with the staff.

 7. Managing the situation when negotiations have reached a stalemate

Often, a stalemate can be overcome by a thoroughly convincing communication initiative to the staff, sometimes backed up by the media. Examples have occurred where staff representatives have refused to participate in the works-council meeting where an announcement was to be made. Other cases have been where there was a ballot to accept an industrial-relations plan, etc. There is no shortage of instruments, but what really matters is to develop a winning strategy, based on extensive experience of the field.

 8. Training and supporting the supervisory staff in their communication activities aimed at changing opinions, accepting that the information and consultation phase is over, and ensuring the business continues

Middle management is a fundamental link in communication with the grass roots. People now stress that 80% of the messages communicated by a firm have to go through the supervisory staff, with only 20% being amenable to management from the center. This is especially true for middle managers, who often find themselves very much alone when dealing with a restructuring plan and staff reactions and questions. It has been noted that appropriate training in change-related communication and frequent back-up in the form of arguments or questions & answers are really helpful for these managers. The positive influence on grass roots’ opinions and on continuing business is widely recognized.

 9. Managing the post-restructuring relaunch in order to achieve the plan’s aims

During a restructuring, a lot of energy is expended and resources deployed in the communication of the project and the management of the different steps of the process. This often creates a specific dynamic in terms of communication channels that should be kept open and alive after the restructuring. This contributes a lot to remobilizing the employees around the company project in order to provide the impetus needed to remotivate the staff and achieve the firm’s plan.

Emerging from the Covid Crisis

Unleash your company’s hidden performance

Stimulate recovery today.

After months of difficult containment and despite alarming and often alarmist forecasts, most Belgian companies are not ‘at the end of their rope’. But let’s be clear: the critical phase is coming now. In most cases it will be necessary to reorganize structures in order to control costs. But that will not be enough.

Tomorrow’s ‘winning’ companies must also look to the medium and long term. Transforming a company is of little use if it continues to be managed with pre-crisis concepts. One example: the freedom gained by employees through ‘forced’ teleworking will not disappear when the situation returns to normal. The classic hierarchy concept will be overturned. 

It is therefore time to thoroughly rethink not only your structures and ways of working, but also your ways of functioning and internal cooperation, in parallel with everything you are currently doing to return to normal.

And to help you achieve this transformation, did you know that your company has a hidden source of economic and human resources? A real reservoir of performance that can be perfectly mobilized right now to activate the economic recovery and get out of the crisis?

Mobilizing hidden performance: within the reach of any company

Let’s start with an obvious fact…often forgotten in recent years. The level of performance of your organization is strongly linked to its ability to maintain sustainable cooperation between employees, teams, hierarchical levels, operational and functional units. 

By interacting correctly, the ‘human’ organization develops and sells the products and services that keep it alive. But as nothing is perfect in this changing world, some of the interactions cause problems that need to be ‘regulated’. This regulation generates waste of time, energy, financial and human resources that it would be smarter to use to help your organization to (re)develop.

These losses of energy, human and financial resources are manifold. We will give a few examples, but check at the end of the article how your company fits into a more exhaustive list:

– Destruction of added value resulting from poor synchronization of activities

– Financial overloads caused by problematic operational implementation

– Overtime pay caused by shifts in functions due to a lack of delegation

– Time and resources consumed in the regulation of repetitive or predictable problems

– Over-consumption of resources due to a lack of steering of activities

– Losses in production and quality caused by a low level of responsibility of operators

– Implementation of change projects that are top slow, over budget or not meeting objectives because the strategy has not been cascaded throughout the company

More than 4,000 ‘dysfunctions’ of this type have been identified over 45 years of management research in companies and public organizations. They are also called hidden costs because they do not appear in balance sheets or management tools. However, they do have an impact on the final result.

These dysfunctions create losses of energy and means, but also create frustration and human disengagement. They undermine a company’s energy and strike force. Their economic impact has been calculated in several thousand companies. This real ‘source of additional performance’ fluctuates between €25,000 and €60,000 per worker per year, on a recurring basis.

Let’s take an example: a company with 100 employees has an additional source of economic performance at its fingertips, which is between €2.5 and €6 million per year. Amounts that could be used to finance digitalization, strengthen structures, improve competitiveness, invest in innovation, training, increase the investments necessary for successful transformation, support profitability.

So what are we waiting for to exploit it? 

An approach exists. It places people at the centre of economic performance.

While models such as Lean Manufacturing, Six Sigma and Kaizen have been able to contribute to the optimisation of certain processes, they no longer meet the new needs generated by the impact of the pandemic on mentalities, behaviours, working methods and the new challenges taken up in a very large number of markets.

The future belongs to companies that have truly integrated human and economic factors into their DNA. Such an approach exists: it is called ‘socio-economic’.  

This managerial approach applies itself to supporting growth by also continuously developing all the hidden sources of performance.  The additional resources released by this approach are used to strengthen competitiveness, turnover, the quality of products and services, innovation, growth, the attractiveness of work… according to the strategic priorities of each company.

Why deprive ourselves of additional sources of performance that are just waiting to be exploited to get out of the crisis?

Experience shows that up to 55% of the hidden sources of performance that all companies, whatever their size or activity, can recover annually. Provided that the elements that give rise to them are clearly identified, precisely calculated, analysed for their root cause and ‘recycled’ into performance by means of a structured management method that mobilises all the company’s stakeholders.

A socio-economic approach gives management, supervisors and employees the means and tools to effectively manage the company’s resources in their own area of responsibility. Man is no longer considered as a cog in a big machine that needs to be ‘oiled’ periodically, but as a co-producer of added value and a self-controller of his own management by dealing with malfunctions in a way that is shared by all and in close consultation with his colleagues and superiors.

This approach is neither a democracy nor a concept of self-management. On the contrary, it brings management back to its essential mission: to look after the employees so that they can look after the machines, the internal and external customers. In other words, it puts into practice the fact that in a company we are all ‘salesmen’ or ‘producers’.  

A self-financed approach, 

It is therefore in your company’s best interest to mobilise its hidden performance potential to reconnect with customers and markets, improve its competitiveness, its attractiveness to employees, its commercial strike force, its ability to innovate and to face the competition in full possession of its resources.

The socio-economic approach is entirely self-financed. The economic gains obtained in the very short term largely finance the relatively light investments in the training of management and the piloting of the method. Experience shows that self-financing is achieved on average over a period of 6 to 8 months, and very often over a much shorter period. 

With this self-financed approach, a successful exit from the crisis on a budgetary level is within the reach of every company.  Take the step! Join the thousands of companies that have already integrated this approach into their growth and development strategy. Hidden human and economic resources are at your fingertips. 

Implementation of socio-economic management.

The approach can be started as a pilot project in one or more departments or as a strategic project for a site, a factory, a company as a whole. It offers great flexibility in its implementation.

The first step in its implementation is therefore to define the scope of its application. This step allows management to concretise precise expectations, expected progress and to define the scope of intervention, which can be sequenced over time.

Second stage: start of training/concertation of management and supervisory staff on the socio-economic management method and tools.

At the same time, conducting a horizontal diagnosis and vertical diagnostics to highlight the sources generating hidden costs, monitoring groups of projects and the implementation of actions to transform them into economic and social performance.

Six areas are covered: working conditions, work organization, time management, communication-coordination-concertation, integrated training and strategic implementation.

A specific and unique software program allows to classify the sources of hidden costs by domain and reveals the convergences or divergences of opinion between management and management.

An expert’s opinion is issued together with a proposal for dealing with malfunctions by ‘baskets’.

The dysfunctions are then dealt with through project groups and priority action plans over 6 months, mobilising workers at all levels of the company.         

The method allows each employee to continuously assess the progress achieved and ensures that socio-economic know-how is passed on throughout the organization, in order to achieve sustainable results.

The first concrete results can be expected within the first 2 to 3 months, sometimes even earlier.

Most of the companies that have adopted socio-economic management have gradually integrated it into all their structures, creating a real continuous dynamic of human and economic progress. 

Does your company also encounter this type of problem? They form a hidden source of performance ready to be mobilised!

A non-exhaustive list, to date, over 45 years of research, approximately 4000 dysfunctions have been identified.

  • Poor consultation and coordination between people, teams and departments: maintenance of ‘silos’, loss of flexibility, cumbersome decision-making processes, additional costs of strategic implementation.
  • Unsuitable working conditions: impact on concentration, motivation, productivity and the quality of the work performed, additional cost of operational implementation.
  • Deficient communication: partial information and lack of feedback to steer change, insufficient valorisation of the skills potential present in the company, fixed corporate culture, strong resistance to change.
  • Weak management of working time: recurrent loss of time leading to overtime, multiple and unmanaged meetings, loss of quality in decisions, loss of time and efficiency in strategic implementation.
  • Fragmentation of working time: frequent interruptions due to inefficient work organization, chronic emergency work with impact on the quality of work, services, products, loss of productivity, cost of overtime.
  • Deficient or uncoordinated programming of activities: additional cost due to loss of time and energy, over-consumption of financial and human resources.
  • High staff turnover: loss of efficiency, additional recruitment costs, negative impact on the implementation of change and strategy.
  • High absenteeism: additional cost of temporary staff.
  • Lack of versatility in teams: failure to adapt teams to new and future needs, cumbersome and over-costing strategic implementation.
  • Insufficient, poorly adapted or poorly used programming and monitoring tools: lack of ‘steering’ of teams due to the lack of suitable indicators.
  • Non-integrated training: difficulties in developing skills, additional cost of training that is not adapted to the needs of the company.
  • Poor implementation of the strategy: failure to disseminate the strategy at all levels, failure to achieve the required transformations and the company’s objectives, chronic underperformance of management and staff in implementing the strategy and making changes.

These dysfunctions have two types of impact:

Economic impact: lower productivity, quality problems, loss of competitiveness, higher financing costs, reduced capacity for innovation, poor strategic implementation, increased costs, failure to achieve economic and financial objectives.

Social impact: Insufficient mobilisation of human potential to achieve change and goals, corporate culture frozen by strong resistance to change, lack of staff flexibility, under-utilisation of talents and skills, increased absenteeism and staff turnover, increased costs of strategic implementation.