The dedicated House of People and Communication Practices to create Impact

Advice – Tools – Content – Training – Coaching – Interventions – Workshops

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Engaging Leaders and Employees to Transform, Develop and Grow.

Our team brings practical expertise in management, HR and communication, coupled with a hands-on approach. This leads to successful transformation projects, clear business objectives, strong leadership and corporate culture. But also to prevention and management of crises and its communication, engaged employees as important drivers of good performance.

Our services

No challenge frightens us

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Successfully implementing strategic projects

Aligning your entire company with its mission, vision and values, perfectly preparing and executing the communication of a restructuring, acquisition or merger, bringing change projects to a successful conclusion, evolving the company culture and working methods.

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Developing and strengthening individuals and teams

Helping to manage all the human facets of your organisation. From scanning team performance to clarifying roles and responsibilities, involving teams in achieving change, developing and strengthening the communication and leadership skills of managers, helping leaders grow in their roles.

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Crisis prevention and management

Intervene immediately with a strong communication plan and efficient crisis management practices to handle a crisis. Whether it is related to a product, an accident, pressure groups or social actions. But also proactively create or test your crisis plan through a “crisis masterclass”. The aim is to ‘unburden’ you when a crises strikes.

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Training

Trainings, interactive workshops and coaching

Our training courses are build in such a way that the participants can immediately set to work with the acquired knowledge. And this for a range of themes that are very relevant today in the fields of management, leadership, HR and communication. From ‘self-managed learning’ and individual coaching for HR Business Partners and executives to practical communication in uncertain times, dealing with the media, crisis communication, communication skills … Discover all our training courses and workshops tailored to your company. For individual coaching, please contact us directly.

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Cases

What customers say about us

The real life expertise you have in restructuring is a veritable bible of do’s and dont’s. It allowed us to avoid mistakes, not lose sight of anything and be proud that we handled such a difficult communication in the best possible way.

Director of Communications
Automotive sector
Cases

What customers say about us

Instead of just accepting the new status quo we have had the opportunity to think about what it means for us as a team.

European Executive Search Team
New Leader Assimilation
Cases

What customers say about us

In our company, 55 top and middle managers received training in communication skills. The results were immediate. We now spend more time on our core mission while communication has greatly improved.

CEO Benelux
Telecom sector
About us

Figures don't lie

We focus our approach on concrete and measurable results. An example? 20,000 to 60,000 euros – per full-time equivalent and per year – are lost due to dysfunctions in companies. The good news? We help you recover 35 to 50 % of this each year.

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150
CEO's

from 35 countries in Europe and Africa attended our media training.

200
leaders & teams

supported in their development and performance.

210
restructurings

were led in the right direction by our team. The largest included 25 countries.

20
minutes

Is the average time a person listens with concentration. Remember this for your next presentation.

15
minutes

is all we need to issue a press release – this speed is vital for any crisis management.

100
%

recommends our training course ‘communication skills for leaders’. Based on more than 400 participants.

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The Ferrero crisis

What do we learn from this and how did Barry Callebaut react?

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Square Circle Insights

Blogs & Insights

Need insight, inspiration or tips? Be sure to check out our blogs, and read all about the successful integration of two companies, how to hold the perfect meeting, who comes out of the corona crisis, and much more.

Beyond words only : Square Circle looks at the future

Square Circle, or the house of practical expertise in management, HR and communication, has been working closely with a business world in change for 20 years. From transformation projects, strong leadership and corporate culture, to crisis prevention and crisis management; they help realise the ambitions of tomorrow’s companies, each time using an integrated and practice-oriented […]

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Transformation and communication: when words kill projects

Victor has to announce some changes in his department. He has spent hours preparing 58 slides to explain the objectives, the new structure and the rationale for the change. In short, Victor is very satisfied with his presentation and so is his boss. On the announcement day, his employees listened to Victor. In a deafening […]

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Barry Callebaut and Ferrero back in production. What do we learn from the chocolate crisis ?

A crisis is always the ultimate test to expose the true soul of a company. Salmonella contamination occurs frequently in Belgium but the majority never makes the news.  Very occasionally a message appears in the newspaper to announce a recall. Not so with Ferrero. The core of crisis communication: VALUES! The key component of any crisis […]

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