Anticipation, Communication and Change Practices to create Impact

Advice – Tools – Content – Training – Coaching – Interventions – Workshops

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Your trusted allies in transformation and turbulence

Our team brings practical expertise and advice in strategic, change, and crisis communications, as well as lobbying, all coupled with a hands-on approach. This results in successful transformation projects, clear business objectives, strong leadership, and a solid corporate culture and reputation. It also enables the prevention and management of crises and their communication, proactive stakeholder management, and engaged employees — all key drivers of strong performance.

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Anticipate Communicate Change

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Successfully implementing strategic projects

Using effective communication to connect employees to your company, your mission and your projects. From articulating powerful key messages and using human communication tools to run a flawless communication process in restructuring or change projects.

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Turning information into influence

Political decision-making can directly impact companies’ market positions. Corporate leaders have to ensure to be part of the conversation and have a voice at the table in those fora where decisions are made. We help our client’s turning information into influence.

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Crisis prevention and management

Intervene immediately with a strong communication plan and efficient crisis management practices to handle a crisis. Whether it is related to a product, an accident, pressure groups or social actions. But also proactively create or test your crisis plan through a “crisis masterclass”. The aim is to ‘unburden’ you when a crises strikes.

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Training

Trainings, interactive workshops and coaching

Our training programs are designed to enable participants to immediately put their newly acquired knowledge into practice. They enable your employees to strengthen a wide range of management and leadership skills: from supporting change or crisis situations to effective communication, communicating in times of uncertainty, time management, and media training. Our approach is 100% results-oriented and based on our extensive experience.

Discover all our training courses and workshops tailored to your company. For individual coaching, you can contact us directly. 

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Cases

What customers say about us

The real life expertise you have in restructuring is a veritable bible of do’s and dont’s. It allowed us to avoid mistakes, not lose sight of anything and be proud that we handled such a difficult communication in the best possible way.

Director of Communications
Automotive sector
Cases

What customers say about us

Instead of just accepting the new status quo we have had the opportunity to think about what it means for us as a team.

European Executive Search Team
New Leader Assimilation
Cases

What customers say about us

In our company, 55 top and middle managers received training in communication skills. The results were immediate. We now spend more time on our core mission while communication has greatly improved.

CEO Benelux
Telecom sector
About us

Figures don't lie

We focus our approach on concrete and measurable results. An example? 20,000 to 60,000 euros – per full-time equivalent and per year – are lost due to dysfunctions in companies. The good news? We help you recover 35 to 50 % of this each year.

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150
CEO's

from 35 countries in Europe and Africa attended our media training.

200
leaders & teams

supported in their development and performance.

210
restructurings

were led in the right direction by our team. The largest included 25 countries.

20
minutes

Is the average time a person listens with concentration. Remember this for your next presentation.

15
minutes

is all we need to issue a press release – this speed is vital for any crisis management.

100
%

recommends our training course ‘communication skills for leaders’. Based on more than 400 participants.

News

SoWhatCommunications - Powered by Square Circle

Both consultancy firms join forces in response to the growing demand for senior and integrated expertise in public and regulatory affairs, change communication and crisis communication. 

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Square Circle Insights

Blogs & Insights

Need insight, inspiration or tips? Be sure to check out our blogs, and read all about the successful integration of two companies, how to hold the perfect meeting, who comes out of the corona crisis, and much more.

SoWhatCommunications – Powered by Square Circle

Both consultancy firms join forces in response to the growing demand for senior and integrated expertise in public and regulatory affairs, change communication and crisis communication. September 2025 – Leading Brussels agencies Square Circle and SoWhatCommunications are combining their experience and expertise into a new joint offering, with a shared mission: to advise and guide […]

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How not to speak in the desert. Make your messages resonate

In our previous blogs, we talked about the importance of listening to employees and turning these insights into concrete action. Now we focus on a crucial aspect of communication: messaging. The importance of messaging The message must convey information effectively both inside and outside the organisation. Corporate communication is therefore essentially about creating and maintaining […]

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After the listening sessions: towards insight and action

In our previous blog on listening sessions, we highlighted how crucial it is to sincerely listen to employees. Whether it is exploring topics that have come up in the employee survey or exploring an undercurrent of dissatisfaction and resistance to change, listening sessions are an important step. But once these sessions are completed, only then […]

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