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Multidisciplinary expertise

We are a closely-knit team with complementary areas of expertise.  When you work with Square Circle, you get multi-expertise in-house..

Vision & Mission

How we work

With practical expertise and advice to help you take effective action. With solutions that enable you to achieve immediate results.  And with an approach that is immediately deployable and cost-effective.

Together 100 years of practical experience

Katrien is expert in:
  • Restructuring and transformation (Belgium and Europe)
  • Management communication and internal communication
  • Listening sessions
  • Crisis communication
  • Training in communication skills.

Katrien Decroos

Katrien is co-founder of Square Cirle and has been advising companies for more than 25 years on managing business evolutions and transformation journeys through communication practices. Thanks to her expertise in restructuring and transformation in Belgium and Europe, she advises and helps organisations to manage complex situations effectively. Her knowledge of management communication, crisis management and internal communication contributes to the success of restructuring and change projects. She has extensive experience in listening sessions to create an inclusive working environment and delivers communication training to help managers inspire their teams and communicate effectively.

LinkedIn Katrien Decroos
Ludo is expert in:
  • Restructuring and transformation (Belgium and Europe)
  • Management communication
  • Vision, mission, values
  • Media training
  • Crisis communication

Ludo Goethals

Ludo is co-founder of Square Circle and has been advising companies for over 35 years on managing business change and transformation projects through communication practices.  His focus area is to help improve the human performance in order to strengthen the economic performance of organisations. He is the author of the book ‘Persuasive Communication’, published by the International Labour Organisation to train the leadership of employers’ organisations worldwide and is the developer of the successful trainings « Communication Skills for Leaders » and « Communication in uncertain Times ».

LinkedIn Ludo Goethals
Helena is experte in:
  • Development of powerful key messages
  • Copywriting and storytelling
  • Designing & moderating panel discussions
  • Listening sessions

Helena Schalenbourg

Helena is a seasoned communications professional with over 12 years of experience in developing and executing international campaigns. She spent 6 years working in Qatar, China, Singapore, and London, primarily providing crisis communication support for the Asian and Olympic Games. Helena excels at creating powerful key messages that connect companies with their people, and their goals. She has a passion for human driven communication and shines in moderating interactive panel discussions, enabling leaders to connect authentically with their teams.

LinkedIn Helena Schalenbourg
Rudy is expert in:
  • Corporate communications
  • Internal communications
  • Copywriting
  • Elaboration of engaging key messages

Rudy Coenen

Since more than 20 years, Rudy has been putting his communication expertise and copywriting skills at the service of companies willing to engage in a constructive dialogue with all their stakeholders. Thanks to his broad background, he masters all the intricacies of corporate communication and supports the Square Circle team with engaging copywriting and messaging.

LinkedIn Rudy Coenen
An is expert in:
  • Business driven human resources
  • Guiding organizations in change and transformation
  • Leadership development and coaching
  • Team performance and employee engagement

An Dewaele

An has over 30 years of Human Resources experience in global companies, where she held several senior executive positions in multiple European and Global Roles in the automotive and high-tech industry, based in Sweden and Belgium. In her career, An covered the breadth of HR activities on both operational and on strategic level and has a passion for Leadership, Talent, Culture and Engagement. An is a people focused person, focused on balancing business objectives and people well-being.

LinkedIn An Dewaele


Countries where we are working or have worked so far

Square Circle is a Belgian company with international strengths. This is how we ensure that companies outside Belgium are also provided with effective solutions and assistance on location. Did you know that 150 CEOs from 35 countries in Europe and Africa have already completed our media training? Contact us for more info.



ISEOR (Institut de Socio-Economie des Entreprises et Organisations) is a leading management research centre in France. This centre of expertise with more than 125 researchers developed SEAM®: the Socio Economic Approach to Management. It improves economic and human performance at organisations.


Collaboration between ISEOR and Square Circle

This partnership between ISEOR and Square Circle combines ISEOR’s research and intervention skills with Square Circle’s expertise in human services management and communication.

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