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Multidisciplinary expertise

What do you need to know about our team at Square Circle? That we have a closely-knit team: complementary in our areas of expertise, working closely together, but still mutually independent. When you work with Square Circle you get multi expertise in-house.

Vision & mission

How we work

At Square Circle we know that we can assist any company in facing their challenges. How? With advice that gets to the bottom of the challenge. With solutions that you immediately see the effects of. And with a plan that is immediately deployable and cost-effective.

100 years of practical experience

Katrien is an expert in:
  • Restructuring and transformation (Belgium and Europe)
  • Management communication
  • Listening sessions
  • Crisis communication
  • Training in communication skills.

Katrien Decroos

Katrien is co-founder of Square Cirle and has been advising companies for more than 25 years on managing business evolutions and transformation journeys through communication practices. She has a specific expertise in Restucturing and Transformation Communication Management.  She advises and trains leaders and managers in persuasive communication techniques (Communication skills for leaders), communication in uncertain times and crisis communication (Crisis Management Masterclass).

LinkedIn Katrien Decroos
Ludo is an expert in:
  • Restructuring and transformation (Belgium and Europe)
  • Management communication
  • Vision, mission, values
  • Media training
  • Crisis communication

Ludo Goethals

Ludo is co-founder of Square Circle and has been managing business evolution and transformation processes for more than 30 years.  His focus area is to help improve the human performance to strengthen the economic performance of organisations. He is the developer of the succesfull trainings « Communication Skills for Leaders » and « Communication in uncertain Times » and is the author of the book ‘Persuasive Communication’, published by the International Labour Organisation to train the leadership of employers’ organisations worldwide.

LinkedIn Ludo Goethals
Helena is expert in :
  • Issues & crisis communication
  • Reputation management
  • Copywriting and storytelling
  • Project coordination
  • Presentation skills

Helena Schalenbourg

Helena is a strong communication professional and focuses on enhancing her corporate clients’ reputation by fostering constructive dialogue with their internal & external stakeholders. She worked 12+ years as a communication consultant on implementing international campaigns.  6 of which she spent overseas in Qatar, China, Singapore and London, providing crisis communications support in the framework of the Asian and Olympic Games.  Helena has a strong expertise in identifying and developing messaging and storytelling.

LinkedIn Helena Schalenbourg
Rudy is expert in :
  • Corporate communications
  • Internal communications
  • Copywriting
  • Trainings in communication skills
  • Elaboration of engaging key messages

Rudy Coenen

Since more than 20 years, Rudy has been putting his communication expertise and copywriting skills at the service of companies willing to engage in a constructive dialogue with all their stakeholders. Thanks to his broad background, he masters all the intricacies of corporate communication and supports the Square Circle team with engaging copywriting and messaging. Rudy values exchange, transparency and human relationships.

LinkedIn Rudy Coenen
An is expert in :
  • Business driven human resources
  • Guiding organizations in change and transformation
  • Leadership development and coaching
  • Team performance and employee engagement

An Dewaele

An has over 30 years of Human Resources experience in global companies, where she held several senior executive positions in multiple European and Global Roles in the automotive and high-tech industry, based in Sweden and Belgium. In her career, An covered the breadth of HR activities on both operational and on strategic level and has a passion for Leadership, Talent, Culture and Engagement. An is a people focused person, focused on balancing business objectives and people well-being.

LinkedIn An Dewaele


Countries where we are working or have worked so far

Square Circle is a Belgian company with international strengths. This is how we ensure that companies outside Belgium are also provided with effective solutions and assistance on location. Did you know that 150 CEOs from 35 countries in Europe and Africa have already completed our media training? Contact us for more info.



ISEOR (Institut de Socio-Economie des Entreprises et Organisations) is a leading management research centre in France. This centre of expertise with more than 125 researchers developed SEAM®: the Socio Economic Approach to Management. It improves economic and human performance at organisations.


Cooperation between ISEOR and Square Circle

This cooperation between ISEOR and Square Circle combines the research and intervention skills of ISEOR with the expertise of Square Circle for the management of human performance and communication.

Contact us