Insights
Case Unigro: how to communicate a restructuring to all stakeholders
Due to economic circumstance and strategic motives, the Belgian e-commerce firm Unigro had to cease its activities. CEO Yves Moens faced the challenging responsibility of informing stakeholders and employees about the reorganisation. For support in their crisis communication, they got in touch with Square Circle. Why did Unigro decide...
What’s the secret behind company values that work?
How would you describe the personality of your business in just a few words? And how would your colleagues describe it? A company with an identity connects your employees and aligns them with your overall mission and vision. Square Circle provides you with interesting insights to help define and implement your values. Involve your team in the...
How do you define your company’s mission and vision and why should you?
In a world teeming with ideas and aspirations, the bedrock of any successful venture lies in a clear purpose, encapsulated in the trinity of vision, mission, and values. But what makes a strong vision and mission, and how do you define them? Square Circle offers strategic advice to help you get started on your winning strategy. Leave...
The secret to a successful and surprising debate
Expanding internal knowledge, showing social commitment or bringing clients together: you know why and what you are organising a debate about. But as a moderator, how do you make sure your debate stands out? How do you approach common discussion topics from a refreshing angle? Helena Schalenbourg, Communications Advisor at Square Circle,...
Dismissal: a slap in the face?
In a recent article in De Standaard, Annick Ruyts, an employee at VRT, expressed dissatisfaction with the way her dismissal unfolded during the latest organizational restructuring. Abrupt and strictly business like, lacking the anticipated humane touch in both communication and farewell gestures. How would you yourself like to be fired? Have...
Do’s-and-don’ts when conducting an employee engagement survey
Measuring employee engagement annually via a survey is a regular practice in many companies. A good thing, if you take this process seriously. This blog shares the do's-and-don'ts when conducting a employee engagement survey in your company. Valuable reading for management, hr and anyone who leads people. Engagement survey? A good idea!...
Square Circle, on the powerful combination of HR and Communication
From which conviction stems the unique bridge that Square Circle builds between HR and communication? What makes Square Circle both a centre of expertise and a trusted sparring partner for professionals? Partners Katrien Decroos and An Dewaele sit down for an exclusive double interview about Square Circle's distinguishing factors. An inspiring...
Empowering leaders and teams during a transformation: Head of HR at SABAM shares her experiences with Square Circle
Anyone who has ever organised a party knows Sabam as the Belgian association of authors, composers and publishers that collects copyrights for the music you play. But Sabam is so much more than an administrative collector. On the eve of its 100th anniversary - in January 2022 - new CEO Steven De Keyser presented its future: to be a solid,...
Company Restructuring: HR expert Jo De Cock shares her experiences on working together with Square Circle
Getting a company restructuring right requires a lot of knowledge and skill. Why exactly is it useful to call on external expertise? Katrien Decroos, Senior Communication Expert at Square Circle, asked Jo De Cock, currently Head of HR Western Europe at H.Essers. At two other companies, she coordinated a reorganisation with the guidance of...
Rudy Coenen joins Square Circle as a partner
Rudy Coenen joins the team of Katrien Decroos, An Dewaele and Ludovic Goethals with a communication expertise forged by 20 years of experience in leading companies in various sectors such as banking, insurance, asset management, the public sector, training, energy and associations. With a career marked by diversity, Rudy has been able to...
Beyond words only : Square Circle looks at the future
Square Circle, or the house of practical expertise in management, HR and communication, has been working closely with a business world in change for 20 years. From transformation projects, strong leadership and corporate culture, to crisis prevention and crisis management; they help realise the ambitions of tomorrow's companies, each time...
Transformation and communication: when words kill projects
Victor has to announce some changes in his department. He has spent hours preparing 58 slides to explain the objectives, the new structure and the rationale for the change. In short, Victor is very satisfied with his presentation and so is his boss. On the announcement day, his employees listened to Victor. In a deafening silence. Silence is...